What's New

The media landscape is changing.  Advertisers and marketers have been hearing that in the last decade.  Returning to its former grounds at Merk’s Bar last Thursday, 26 August, PANA featured Jeffrey Seah, CEO-Starcom Mediavest Group SEA and Chairperson, SMG of the Asia Digital Leadership Team, to shed light on the current scenario.

That the SMG CEO was entertaining, was beyond doubt, so too was his ability to provide clarity to some aspects of current media, very important for PANA members to grasp, if only to be in step with the new consumer.

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The second session in the Digital Wednesday series “Integrating Digital in Your Marketing Mix” from the Philippine Association of National Advertisers (PANA) and the Internet and Mobile Marketers Association of the Philippines (IMMAP) ran into foul weather.  Nonetheless, speaker Jojit Alcazar delivered an engaging talk - a digital term for a digital event – and introduced a number of mobile marketing opportunities, that the audience was unmindful of the downpour.

“More mobile phones were sold in 2009 than toothbrushes,” revealed Alcazar, Sr. Manager, Mobile Advertising Group of Smart Communications, as well as a Director in the APAC division of the Mobile Marketing Association.  That says a lot about today’s priorities.  The Philippines has 80.8 million mobile subscribers, equal to nearly 90% of the total population.  From TV (the first screen), to internet (second screen), the mobile phone is the third screen.  The mobile allows instant communication in the palm of your hands, with a 24/7 access.

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Is it time to wear shades, again?  Last Thursday, 29 July 2010, the PANA General Monthly Meeting had quite a treat. A jolly July it was as two speakers from the business economics, and media standpoints were delivered a not so gloomy discussion on the Economic and Media Forecast for Balance 2010.

From SM Investments Corporation and Nielsen Media Philippines, the PANA July GMM had Corazon Guidote, VP for Investor Relations, and Eric Barrera, Director for Client Services, respectively.

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