What's New
OUT-OF-HOME ADVERTISING:
Status and Trends
With outdoor advertising dating back to when man communicated ideas by carving stone plates and displaying them in public places, out-of-home (OOH) advertising can be regarded as one of the oldest forms of advertising.
In the 7th PANA General Membership Meeting held last July 31 at the Hard Rock Café in Glorietta 3, OAAP fellows graced the luncheon to update the advertisers on the current status of out-of-home advertising in the Philippines, laws related to outdoor advertising and what’s in store for the future of OOH.
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PANA joins global network of advertisers:
The Philippine Association of National Advertisers (PANA) has joined the World Federation of Advertisers (WFA), a global network of 55 National Advertiser Associations in five continents.
The WFA champions responsible and effective marketing communications and aims to help members maximize the effectiveness and efficiency of these communications while also defending the marketers' key interests.
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Integrated Marketing Communications: SHAPING THE WAY WE LIVE
Integrated Marketing Communications – Vol. 4 No. 2
One of the most important considerations in creating and implementing a successful Integrated Marketing Communications program is brand image. Customers base purchase decisions on their perception of the brand, and it is incumbent on IMC managers to project and publicize the desired image of their brands.
In the health and wellness industry, competition is tough. There are a multitude of brands screaming for public recognition. In this scenario, brands need a competitive advantage. This can be gained from a coherent and effective IMC campaign. This issue looks at selected IMC campaigns in food, beverage, education, fitness and healing.
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