The New PANA Logo

Integrating an eye, a man with outstretched arms, and a protective canopy - a fluid interaction of elements to convey PANA’s commitment to public service and perceptiveness to Truth in Advertising, the consuming public which PANA seeks to serve, and the major mass media. The single color reinforces the concepts of truth and service, unity of the organization, and exudes an ever focused forward thrust. The new logo has broken free of the traditional rectangular border to illustrate the dynamic spirit of the Association, its continuing evolution, and its steady pursuit of excellence.

The Old PANA Logo

The logo is designed to convey PANA’s commitment to public service through Truth in Advertising. The fluid interaction of the logo’s three elements – an eye with outstretched arms, and a protective canopy – symbolizes PANA’s perceptiveness to Truth in Advertising, the consuming public which PANA seeks to serve, and the major mass media.

The color scheme reinforces the concepts of truth and service, and exudes a vibrant, vigorous organization. The rectangular border underscores the compactness and unity of the organization, it’s reliability and stability. The typeface identifies of the association, its forward thrusts, and its modern concepts.