Mission and Vision

PANA recognizes and fulfills its role and leadership in the advertising industry as self-regulatory body committed to the promotion of Truth in Advertising.

We are committed to:

• PROTECT consumer’s interests through fair and honest advertising; Truth in Advertising is the one voice PANA speaks, collectively and individually.



• DEVELOP its members as responsible and market-sensitive practitioners through relevant educational programs and interaction;



• PARTNER with other industry organizations in nation building through responsible advertising and media content.

History

Philippine Association of National Advertisers (PANA)

• A non-profit, non-stock organization, established in 1958. PANA is founded on four basic principles:
  
  The belief that advertising is an essential factor in marketing of goods and services and, consequentially, is an important factor in the economic life of the country;
  
  The belief that the interests if consumers should be the primary concern of advertisers and in the case of conflict, the interest of the consumer should prevail;
  
  The belief that public confidence in advertising and advertised goods and services should be promoted, and therefore any practices that tend to undermine the confidence should be prevented or corrected.
  
  The belief in the upliftment of the standards and practices of advertising



• Formed by advertisers for advertisers, PANA is the only organization in the country that unites the users of advertising. Its member companies comprise every major industry in the country.



• Currently, the organization has a total of 319 member companies.