Membership Requirements

Philippine Association of National Advertisers (PANA)

1. As a requirement for admission, an applicant must submit a list of activities amounting to no less than P10 million which was spent for advertising and communication efforts in the Philippines over a one year period.
2. An applicant should be a juridical person i.e., partnership corporation (SEC registered) or other entities, involved in the marketing of products and services.
3. The applicant must designate a senior marketing/communication executive as its official representative and one alternate representative who, in the absence of the official representative, can act and attend all PANA functions.
4. The applicant should have undergone the six-month period as affiliate member.
5. The applicant should have a satisfactory attendance record in general membership meetings and PANA activities as well as participation in committees during the six-month probationary period.
6. The applicant should have paid membership dues and other entrance fees upon completion o probationary requirements.
7. The applicant should be sponsored by at least one PANA member and be recommended by the Membership Committee; and
8. The applicant should be approved for admission by majority of vote of the directors.

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Membership Form