 The World Federation of Advertisers (WFA) is the only global organization representing the common interests of marketers. Through its network of 58 national advertiser associations on five continents and over 60 of the world’s biggest marketers, WFA represents around 90% of global marketing communications, almost US$ 700 billion annually.
WFA champions responsible and effective marketing communications
Responsible marketing communications:
- WFA champions and defends marketers' key interests;
- WFA helps set self-regulatory standards for responsible marketing communications worldwide;
- WFA encourages leadership initiatives, which go beyond compliance with existing industry standards
Effective marketing communications:
- WFA helps its members to improve the effectiveness and efficiency of their marketing communications through knowledge sharing and benchmarking;
- WFA takes a leadership role on key marketing issues, both globally and regionally;
- WFA provides a unique global network to help marketers navigate the marketing landscape.
|
