PANA's Champion of Filipino Values in Advertising Enters Third Year - PANATA Awards 2011 Open for Entries
Advertising is a confluence of advertiser and agency direction and decision. A bombardment on all fronts: creative infusion, technical to-do, trendy marketing and multi-media placements, and, of course, sales targets, PANA stepped back and sought a breather. The act brought with it a whiff of fresh air: the PANATA Awards, an annual recognition program for outstanding marketing communication materials or campaigns that promote positive Filipino values.
Launched in 2009, the PANATA awards is open only to PANA member companies.
The PANATA Awards has nine categories, with the following entry formats in consideration:
- TV / Cinema ad – avi or mpeg format with Certificate of Airing from network stations / Certificate of Broadcast
- Radio ad – mp3 format with accompanying Certificate of Performance from radio networks
- Print – sample of print ad mounted in 2ft x 1.5 foam board (2.5ft x 2ft for center spread), including Employee Communications – samples of newsletters
- Ambient/OOH – actual sample of flyers, marketing collaterals. For posters, actual sample mounted on foam board. For billboard, printed FA or layout mounted on 2ft x 1.5ft foam board
- Direct Mail – Samples of actual materials sent out
- Digital (Interactive/Internet Marketing) – printed screenshots mounted on 2ft x 1.5ft foam board or actual screenshots in PowerPoint presentation (to be submitted in CD).
- Sales Promotions – Write-up on sales promotion which includes objectives, mechanics, and results; collateral and other support materials
- Publicity / PR – samples of press pick-ups mounted on 2ft x 1.5ft foam board
- Special Events – Write-up on special events which includes objectives, mechanics (if any), and results; proofs of holding the event (photos, press release, collateral/support materials)
The PANATA awards champions traditional Filipino values expressed in marketing or advertising communications that include love of family, respect for elders, prayerful, philanthropy or generosity, volunteerism, hardworking or industriousness, prudence, love of country or heroism, adaptability, flexibility or resilience, humility, obedience, loyalty, reliability and honesty/integrity
Entries will be judged based on:
Defining Needs / Objectives = 20 points
Communication Strategy = 25 points
Creative Execution in Promoting Filipino Values = 35 points
Impact and Overall Measurable Results = 20 points
All entries must be original materials, produced and aired or printed in any form of mass media within the previous year from November 2010 – October 2011. With accompanying official forms and fees, all entries must be submitted to the PANA Secretariat on or before December 16, 2011. Awards night will be in January 2012.
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