PANA now envisions itself to be the locally and globally recognized and respected authority in the Philippines in the area of  effective, truthful and responsible marketing communications essential to the sustained success of our organization and our member advertisers

Its enhanced mission is to be an association of advertisers providing leadership, guidance and support in the promotion of effective, truthful and responsible marketing communications, championing self – regulation, consumer protection, values formation and the advancement of the practice of marketing communications to global standards

Philippine Association of National Advertisers (PANA)

• A non-profit, non-stock organization, established in 1958. PANA is founded on four basic principles:
  
  The belief that advertising is an essential factor in marketing of goods and services and, consequentially, is an important factor in the economic life of the country;
  
  The belief that the interests if consumers should be the primary concern of advertisers and in the case of conflict, the interest of the consumer should prevail;
  
  The belief that public confidence in advertising and advertised goods and services should be promoted, and therefore any practices that tend to undermine the confidence should be prevented or corrected.
  
  The belief in the upliftment of the standards and practices of advertising



• Formed by advertisers for advertisers, PANA is the only organization in the country that unites the users of advertising. Its member companies comprise every major industry in the country.



• Currently, the organization has a total of 300 strong member companies.

Things to Look Out for in 2012: PANA's Annual Economic Forecast and Consumer Trends

February 23, 2012
12:00 nn - 2:30 pm
Hard Rock Cafe - Glorietta 3, Makati City

To confirm your attendance call the PANA Secretariat