ABOUT ADEDGE

ADEDGE is the first and only glossy trade magazine that serves the entire community of Philippine-based advertisers. It is, considered by many, a valuable source of comprehensive and multi-dimensional information. It tackles a diverse spectrum of industry issues, from consumer behavior, to marketing channels, to media trends. It is relevant not only as a valuable tool for marketing practitioners in building effective campaigns but is reflective as well of Philippine society and trends that provide indispensable insights that go beyond the borders of marketing.

AUDIENCE

Brand guardians from top corporations, executives from major advertising agencies and suppliers, media executives, as well as marketing and business students.

CIRCULATION

3,000 copies

Breakdown:

  • PANA member companies: 52%
  • Allied Associations: 10%
  • Advertisers: 20%
  • Educators, Students, Others : 18%

AdEdge is now being sold in selected National Book Store branches and Powerbooks branches:

    NATIONAL BOOKSTORE
  • SM North EDSA
  • Quezon Ave.
  • Ortigas (SM Megamall)
  • Cubao Superbranch
  • Glorietta
  • Greenbelt
  • Katipunan
  • Recto
  • Filinvest (Festival Supermall)
    POWERBOOKS
  • Greenbelt
  • Megamall
  • Alabang
  • Glorietta
  • Ermita
  • Shangri-la
  • Mall of Asia
  • Festival
  • Trinoma

AdEdge is priced at Php. 180.00 per copy. Discounts are given for bulk orders. Send email to adedge@pana.com.ph for details.

 

Advertising Rates:

AD PLACEMENT BLEED SIZE NORMAL RATE
Placement in 1 Issue		 PACKAGE A:
Placement in 2 Issues		 PACKAGE B:
Placement in 3 Issues		 PACKAGE C:
Placement in 4 Issues
Cost/Ad Total
Cost		 Cost/Ad Total
Cost		 Cost/Ad Total
Cost		 Cost/Ad
FULL PAGE 8.75 x 11.25 35,000 65,000 32,500 95,000 31,667 120,000 30,000
2/3 PAGE (Horizontal) 8.75 x 7.58 26,000 48,286 24,143 70,571 23,524 89,143 22,286
2/3 PAGE (Vertical) 5.92 x 11.25 26,000 48,286 24,143 70,571 23,524 89,143 22,286
1/2 PAGE (Horizontal) 8.75 x 5.75 21,000 39,000 19,500 57,000 19,000 72,000 18,000
1/2 PAGE (Vertical) 4.5 x 11.25 21,000 39,000 19,500 57,000 19,000 72,000 18,000
1/3 PAGE (Horizontal) 8.75 x 3.92 15,000 27,857 13,929 40,714 13,571 51,429 12,587
1/3 PAGE (Vertical) 3.1 x 11.25 15,000 27,857 13,929 40,714 13,571 51,429 12,587
1/4 PAGE (Proportion) 4.5 x 5.75 12,000 22,286 11,143 32,571 10,857 41,143 10,286
1/4 PAGE (Horizontal) 8.75 x 3 12,000 22,286 11,143 32,571 10,857 41,143 10,286
1/4 PAGE (Vertical) 2.375 x 11.25 12,000 22,286 11,143 32,571 10,857 41,143 10,286
IFC / IBC GATEFOLD 17.25 x 11.25 110,000 204,286 102,143 298,571 99,524 377,143 94,286
IFC SPREAD 17.25 x 11.25 85,000 157,857 78,929 230,714 76,905 291,429 72,857
IBC SPREAD 17.25 x 11.25 78,000 144,857 72,429 211,714 70,571 267,429 66,857
INSIDE FRONT COVER 8.75 x 11.25 53,500 99,357 49,679 145,214 48,405 183,429 45,857
INSIDE BACK COVER 8.75 x 11.25 50,500 93,786 46,893 137,071 45,690 173,143 43,286
BACK COVER 8.75 x 11.25 51,000 94,714 47,357 138,429 46,143 174,857 43,714
ADVERTORIAL 8.75 x 11.25 50,000 92,839 46,420 135,714 45,238 171,429 42,857

Download Advertising Agreement and Rate Card
 
 
 
::Philippine Association of National Advertiser::
 

Things to Look Out for in 2012: PANA's Annual Economic Forecast and Consumer Trends

February 23, 2012
12:00 nn - 2:30 pm
Hard Rock Cafe - Glorietta 3, Makati City

To confirm your attendance call the PANA Secretariat
 
 
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