J&J’s Norriega and Arcilla on Going to Cannes, and Going for the Gold
This year’s Team PANA Philippines going to the 2013 Cannes Lions International Festival of Creativity is Johnson & Johnson’s tandem Assistant Brand Managers Roz Norriega and Nikka Arcilla.
Heavenly UK on the London Olympics, and Leveraging New Media
The likes of the BBC and BT, that is, the British Broadcasting Corporation and British Telecommunications are on their client list. Well, they are British, and London-based, after all. Add The Royal Society, Sony VAIO, Discovery, ESPN, Universal Networks and CBS, among others, and the list becomes heavenly.
BYOB Creates Your Brand’s Digital Presence
For majority of brand owners and marketing communicators, the digital arena is still virgin territory, leaving digital media largely untapped. Meanwhile, consumers are turning to digital technology for information, entertainment and leisure, and even socializing. More than understanding it, brand owners and marketers need to master new media.