(LOL:) Life On The Line
A Health & Wellness Campaign for the Youth
The fast pace characteristic of today’s lifestyle plus the advent of technology and new gadgets have contributed significantly to the rising incidence of obesity in today’s youth. Munching fast food items and unhealthy snacks in front of the computer, PS3 and other game consoles is a typical picture of a middle class tween or teen.
The World Health Organization (WHO) estimates that over 13 million men and women worldwide have died of heart attack or stroke, diseases classified as NCD or non-communicable diseases. Over 80 percent of these deaths happened in low to middle income countries, the Philippines included.
Our country faces a double whammy of over and under-nutrition. On one end of the spectrum there is malnutrition resulting from under-nutrition or faulty diets from inadequate energy, protein and essential nutrients common among lower-income groups. This results in children having immune deficiencies, stunted growth and learning disabilities and inefficiencies, among others. At the other end is over-nutrition or faulty diets characterized by high fat, refined carbohydrates, meat and is prevalent among urban and higher income groups and results in obesity and lifestyle chronic diseases like heart and cardiovascular, osteo-diseases and cancer. Over-nutrition increases with age so programmes aimed at preventing overweight or obesity should start with children.
A massive and substantive health and wellness nutrition education campaign should be made to inculcate smart, eating habits among Filipino children, the country’s future lifeblood.
10th IMC Competition: QUO VADIS POST 2010?
At a time of pessimism and negative impression towards the Philippines by its very countrymen, is there still hope?
There must still be even a little ray of hope left. Perhaps, the first step to move forward is to delve deeper and understand the problem that the nation is currently facing. It is in this process that one might actually discover that the problem, as well as the solution, does not lie in the government or its leaders, but among the people that build the nation.
The quest for a strong nation stems from the commitment of its countrymen to continuously improve themselves. They must affirm this commitment through their thoughts and actions, attitudes and values in their day-to-day life. This constant effort to practice virtue and acquire good habits would eventually build the foundation to better fit the higher demands of nationhood and pave the way for responsible citizenship among the Filipinos.
STOP, LOOK LISTEN: Road Safety Awareness Campaign 9th PANA Foundation IMC Competition
PANAF IMC Competition
Warmest felicitations to the members and officers of the Philippine Association of National Advertisers (PANA) as you hold the induction of the 2009 PANA Board of Directors and PANA Foundation Board of Trustees.
I commend your Association for your unwavering commitment in upholding the truth in advertising and for your invaluable contribution in the self-regulation of the advertising industry. More importantly, I applaud your various efforts in educating and sharing advertising and marketing knowledge to the students, the practitioners and the general public, through the PANA Foundation.
We, at the Department of Transportation and Communications (DOTC), are very pleased that the PANA Foundation has chosen to take a pro-active stance on road safety by choosing to make last year's Integrated Marketing Communications (IMC) Students' Competition case revolve around road safety. With your permission, the winning entry in the competition, Ligtas - Lakbay, will be adopted by the DOTC in its nationwide campaign to ensure safe travel.
As you induct your new set of officers and directors for 2009, I urge you to stay committed to protecting the right of the consumers to be informed and to be more responsive to the national issues affecting consumers and the general public.
Congratulations to the new set of officers and directors!
LEANDRO R. MENDOZA
Secretary
Department of Transportation and Communications
DOTC adopts winning campaign in the 9th PANA Foundation IMC Students' Competition
Ligtas Lakbay, Tuloy ang Buhay, the winning Integrated Marketing Communications (IMC) campaign of the De La Salle University (DLSU) students in the 9th PANA Foundation IMC Students' Competition was adopted by the Department of Transportation and Communications (DOTC) as the official safety and security campaign on its 110th year. This campaign was launched during the Department's founding anniversary celebration last January 23, 2009.
DOTC Secretary Leandro Mendoza, assisted by Undersecretary Anneli Lontoc, presented each of the DLSU students and their adviser a plaque of appreciation during the campaign launch.
Ligtas Lakbay
During the program, Undersecretary Lontoc gave a brief background on the Ligtas Lakbay, Tuloy ang Buhay campaign. She mentioned that the winning campaign in the PANA Foundation competition captured DOTC’s attention because of the simplicity of the campaign’s message, one that will be easily understood by the public.
From just a road safety awareness campaign presented during the competition, they saw the campaign’s creativity and expandability to encompass all modes of transportation. With the help of DDB Media, DOTC was able to modify the road transport logo and create emblems for civil aviation, maritime and railways, thus, creating a unified look for all its divisions.
PANA Foundation IMC Students’ Competition
The Philippine Association of National Advertisers (PANA) Foundation, PANA’s advocacy arm, has been holding the annual Integrated Marketing Communications (IMC) Students’ Competition for the past nine years. The PANA Foundation, through its annual Integrated Marketing Communications (IMC) Students’ Competition, gives college students from all over the country the chance to conceptualize, design, and present an IMC plan that incorporates the different communication theories learned from school into a strategy that is well-worth using for an actual marketing campaign.
For 2008, the PANA Foundation decided to add a new component to the case studies of the competition - Advocacy and Corporate Social Responsibility (CSR) - in response to this global trend among companies. This gave way to the case “Stop, Look & Listen: A Road Safety Awareness Campaign.”
With PANA Foundation’s commitment to turn the winning campaign into reality, the PANA Foundation Board of Trustees worked closely with DOTC to ensure that the winning entry be used for this year’s campaign.
Photo Gallery
Previous Winners
| YEAR | SCHOOL/UNIVERSITY | MARKETING CASE |
|---|---|---|
| 2000 | Ateneo de Manila University | Sensodyne Toothpaste |
| 2001 | University of Santo Tomas | Revival of Apple Softdrinks |
| 2002 | Ateneo de Manila University | Soap – Head to Toe |
| 2003 | Polytechnic University of the Phils. | Doughnut |
| 2004 | University of the Philippines Diliman | "Buy Pinoy" |
| 2005 | University of the Philippines Diliman | Go Pinoy! Go Global! |
| 2006 | University of the Philippines Diliman | Islands For Sale |
| 2007 | Assumption College | Pinoy Franchising for the Global Pinoy |
| 2008 | De La Salle University | Stop Look and Listen: Road Safety Awareness Campaign |
