Diploma Course

PANAF-DLS-GSB Diploma Program in Marketing Communications Management

The Philippine Association of National Advertisers Foundation (PANAF), in partnership with the De La Salle Professional Schools – Amb. Ramon V. del Rosario Sr., Graduate School of Business, is offering a Post Graduate Diploma Program in Marketing Communications Management.

The six modules included in the program are designed to provide the student an integrated approach to marketing communications starting with basic Market Research, Media Planning and Brand Equity Management. PR & Advocacy, Brand Activation and Customer Relationship Marketing will round off the student’s knowledge of the basic IMC tools before moving into IMC, the final module.

MODULES

1. Market Research and Media Planning
2. Brand Equity
3. PR and Advocacy Marketing
4. Brand Activation
5. Customer Relationship Marketing
6. Integrated Marketing Communications

*Module Runs from October 21 – December 4, 2008.

For inquiries, please visit or call:
Aileen Negrillo
De La Salle Professional Schools
Graduate School of Business
5/F Tower II, RCBC Plaza, Ayala Ave., Makati City;
Tel. Nos.: 7534611 local 105 or 7534617

Course Fee:

Php 12,000 for PANA members and Php 12,500 for non-members.