De La Salle Certificate Course Program
Marketing Communications Management
The advocacy of the Philippine Association of National Advertisers Foundation (PANAF) of furthering the marketing profession paved the way to an educational program tie up with the De la Salle University – Graduate School of Business (DLSU-GSB) for Certificate Courses in Marketing Communications Management.
The six modules included in the program are designed to provide the student an integrated approach to marketing communications starting with basic Market Research and Media Planning, and Brand Equity. PR & Advocacy Marketing, Brand Activation and Customer Relationship Marketing will round off the student’s knowledge of the basic IMC tools before moving into the final module - the Integrated Marketing Communications.
Completion of the certificate courses entitles the successful participant to credit equivalents in the regular MBA Program or other relevant graduate programs of DLSU, provided that all admission requirements of DLSU and CHED are met, and provided that the participant passes a validating exam administered by the University for the said purpose.
Course runs every Tuesday & Thursday (6:00 to 9:00 P.M.)
5/ F RCBC Plaza, Sen. Gil Puyat Ave cor. Ayala Avenue, Makati City
For more details, you can visit http://www.pana.com.ph/diplomacourse.php Should you have further inquiries, please get in touch with Ms. Aileen Lucero of the PANA Secretariat at 894-0474/75; 894-0012/13; email@pana.com.ph or Aileen Negrillo of De La Salle University-Graduate School of Business at 753-4611 loc. 105/753-4617; supplychaindlsps@yahoo.com or aileen_marjes_negrillo@yahoo.com.ph
MODULES
- Marketing Research and Media Planning
- Brand Equity
- PR and Advocacy Marketing
- Brand Activation
- Customer Relationship Marketing
- Integrated Marketing Communications
Course Fee:
Php 12,000 for PANA members and Php 12,500 for non-members.
Payment Guidelines
If payment is to be made at UCPB Vito Cruz Branch, write in deposit slip, payable to:
Account name: De La Salle University
Account number: 120-114711-9
If payment is to be made through other UCPB branches or other banks, write in the deposit slip, payable to:
Account name: De La Salle University
Account number: 120-114711-9
DLSU's bank address: UCPB Vito Cruz Branch
* For participants NOT paying through UCPB banks, please pay the bank charges, if any, in addition to the registration fee.
** Please fax your deposit slips (together with this registration form) to 7534617. This will serve as confirmation of your payment for the certificate course. You may call telephone numbers 7534611 local. 105 and 753-4617 to confirm our receipt of the faxed deposit slips. We will give you the receipts on the first day of the certificate course.
