Values & Advertising
Buoyed by a peaceful presidential election, the Philippine economy is hopeful of transformation and development, and high hopes for a new beginning. For the advertising and marketing community, the opportunity to forge bravely has never been as timely.
The PANA AdEdge June issue presents selected creative and values-oriented advertising and marketing endeavors that have also experienced unprecedented return-on-investment and awards. Advertisers have taken the initiative – in fact, an active stand – in inserting and asserting the importance of values in, for and of advertising in their campaigns.
There are many facets to value. From monetary exchange, to brand-building and consumer information, from good behavior paradigms and advocacies, to the simple thought that is worth cherishing. Values are as encompassing as the various methods by which the industry employs it.
The PANA AdEdge June issue features integrated marketing communications endeavors that have been of service to the consumer in particular, and to the national economy as a whole; as well as served as catalyst to the development of a new Filipino identity – that of responsible, productive, values-oriented citizens.
With a successful 1st PANATA Awards, where Filipino values are acknowledged and recognized, this issue highlights the awardees, as well as a discussion of the “Ako Mismo” grand prize winner.
This new issue features the exciting General Membership Meetings of the last quarter: the Senatorial Debate in March, Miguel Mercado of ABS-CBN on Celebrity Management in April, and Creativity the Works and Creativity that Wins in May.
PANA Brand Camp was launched last April to scout for the first PANA Team Philippines to compete at the 1st Cannes Lions Young Marketers competition. There is also the management profile of McDonald’s Kenneth Yang, which makes the PANA AdEdge June issue a good read.
Values in/of/to Advertising TVC’s
| Karen McDo | Globe Punk |
ABOUT ADEDGE
ADEDGE is the first and only glossy trade magazine that serves the entire community of Philippine-based advertisers. It is, considered by many, a valuable source of comprehensive and multi-dimensional information. It tackles a diverse spectrum of industry issues, from consumer behavior, to marketing channels, to media trends. It is relevant not only as a valuable tool for marketing practitioners in building effective campaigns but is reflective as well of Philippine society and trends that provide indispensable insights that go beyond the borders of marketing.
AUDIENCE
Brand guardians from top corporations, executives from major advertising agencies and suppliers, media executives, as well as marketing and business students.
AdEdge is now being sold in selected National Book Store branches and Powerbooks branches:
-
NATIONAL BOOKSTORE
- SM North EDSA
- Quezon Ave.
- Ortigas (SM Megamall)
- Cubao Superbranch
- Glorietta
- Greenbelt
- Katipunan
- Recto
- Filinvest (Festival Supermall)
-
POWERBOOKS
- Greenbelt
- Megamall
- Alabang
- Glorietta
- Ermita
- Shangri-la
- Mall of Asia
- Festival
- Trinoma
AdEdge is priced at Php. 180.00 per copy. Discounts are given for bulk orders. Send email to for details.
PREVIOUS ISSUES
 Values & Advertising Vol. 6 No. 2 |
 Trendcasting Vol. 6 No. 1 |
 CHRISTMAS CAMPAIGNS! How brands gears up for the season Vol. 5 No. 4 |
 GET VIRAL! Buzz, Music, Mobile marketing and more! Vol. 5 No. 3 |
 Reinvention: New trends, new models, new strategies Vol. 5 No. 2 |
 Coping with the Meltdown Vol. 5 No. 1 |
 Integrated Marketing Communications Vol. 4 No. 3 |
 Integrated Marketing Communications Vol. 4 No. 2 |
 Integrated Marketing Communications - Vol. 4 No. 1 |
 Integrated Marketing Communications - Vol. 3 No. 3 |
 Integrated Marketing Communications - Vol. 3 No. 2 |
 Seeds of Hope - Vol. 3 No. 1 |
 Reaching the Global Pinoy - Vol. 2 No. 2 |
 Marketing in Trying Times - Vol. 2 No. 1 |
 Bring On The World - Vol. 1 No. 2 |
 The SUPERBRANDS - Vol. 1 No. 1 |
To order back issues, please send email to
ADVERTISING RATES
| Ad Placement | BLEED SIZE | NORMAL RATE |
PACKAGE A: |
|
|---|---|---|---|---|
| Full Page | 8.75 X 11.25 | 35,000 | 65,000 | 32,500 |
| 2/3 page (horizontal) | 8.75 X 7.58 | 26,000 | 48,286 | 24,143 |
| 2/3 page (vertical) | 5.92 X 11.25 | 26,000 | 48,286 | 24,143 |
| 1/2 page (horizontal) | 8.75 X 5.75 | 21,000 | 39,000 | 19,500 |
| 1/2 page (vertical) | 4.5 X 11.25 | 21,000 | 39,000 | 19,500 |
| 1/3 page (horizontal) | 8.75 3.92 | 15,000 | 27,857 | 13,929 |
| 1/3 page (vertical) | 3.1 X 11.25 | 15,000 | 27,857 | 13,929 |
| 1/4 page (proportion) | 4.5 X 5.75 | 12,000 | 22,286 | 11,143 |
| 1/4 page (horizontal) | 8.75 X 3 | 12,000 | 22,286 | 11,143 |
| 1/4 page (vertical) | 2.375 X 11.25 | 12,000 | 22,286 | 11,143 |
| IFC/IBC Gatefold | 17.25” X 11.25” | 110,000 | 204,286 | 102,143 |
| IFC Spread | 17.25” X 11.25” | 85,000 | 157,857 | 78,929 |
| IBC Spread | 17.25 X 11.25 | 78,000 | 144,857 | 72,429 |
| Inside Front Cover | 8.75 X 11.25 | 53,500 | 99,357 | 49,679 |
| Inside Back Cover | 8.75 X 11.25 | 50,500 | 93,786 | 46,893 |
| Back Cover | 8.75 X 11.25 | 51,500 | 94,714 | 47,357 |
| Advertorial | 8.75 X 11.25 | 50,500 | 92,839 | 46,420 |
| Ad Placement | BLEED SIZE | PACKAGE B: |
PACKAGE C: |
||
|---|---|---|---|---|---|
| Full Page | 8.75 X 11.25 | 95,000 | 31,667 | 120,000 | 30,000 |
| 2/3 page (horizontal) | 8.75 X 7.58 | 70,571 | 23,524 | 89,143 | 22,286 |
| 2/3 page (vertical) | 5.92 X 11.25 | 70,571 | 23,524 | 89,143 | 22,286 |
| 1/2 page (horizontal) | 8.75 X 5.75 | 57,000 | 19,000 | 72,000 | 18,000 |
| 1/2 page (vertical) | 4.5 X 11.25 | 57,000 | 19,000 | 72,000 | 18,000 |
| 1/3 page (horizontal) | 8.75 3.92 | 40,714 | 13,571 | 51,429 | 12,857 |
| 1/3 page (vertical) | 3.1 X 11.25 | 40,714 | 13,571 | 51,429 | 12,857 |
| 1/4 page (proportion) | 4.5 X 5.75 | 32,571 | 10,857 | 41,143 | 10,286 |
| 1/4 page (horizontal) | 8.75 X 3 | 32,571 | 10,857 | 41,143 | 10,286 |
| 1/4 page (vertical) | 2.375 X 11.25 | 32,571 | 10,857 | 41,143 | 10,286 |
| IFC/IBC Gatefold | 17.25” X 11.25” | 298,571 | 99,524 | 377,143 | 94,286 |
| IFC Spread | 17.25” X 11.25” | 230,714 | 76,905 | 291,429 | 72,857 |
| IBC Spread | 17.25 X 11.25 | 211,714 | 70,571 | 267,429 | 66,857 |
| Inside Front Cover | 8.75 X 11.25 | 145,214 | 48,405 | 183,429 | 45,857 |
| Inside Back Cover | 8.75 X 11.25 | 137,071 | 45,690 | 173,143 | 43,286 |
| Back Cover | 8.75 X 11.25 | 138,429 | 46,143 | 174,857 | 43,714 |
| Advertorial | 8.75 X 11.25 | 135,714 | 45,238 | 171,429 | 42,857 |
*Rates are EXCLUSIVE of 2% withholding tax and 15% agency commission (if coursed through advertising agency)
* Click here to download the Advertising Contract
CONTACT US
For inquiries, please contact the PANA Secretariat at 8940474 75 / 8940012 -13 or email at
