Integrated Marketing Communications: SHAPING THE WAY WE LIVE

Integrated Marketing Communications – Vol. 4 No. 2

One of the most important considerations in creating and implementing a successful Integrated Marketing Communications program is brand image. Customers base purchase decisions on their perception of the brand, and it is incumbent on IMC managers to project and publicize the desired image of their brands.

In the health and wellness industry, competition is tough. There are a multitude of brands screaming for public recognition. In this scenario, brands need a competitive advantage. This can be gained from a coherent and effective IMC campaign. This issue looks at selected IMC campaigns in food, beverage, education, fitness and healing.

AdEdge readers will get an inside look on how these companies develop the brand image of their products. Featured in this issue are: Kenny Rogers Roasters, Mama Sita, Monterey Foods Corporation, C2 Green Tea, Eight-o-Clock, Alaska Milk, De La Salle University’s Graduate School of Business, Gold’s Gym, Slimmers World, the De Los Santos-STI Megaclinic, Enervon, Novartis, ABS Herbs, and Osaka Iridology.

PANA members will also find our regular PANA Section interesting and informative. They might even be pleasantly surprised to see their own photos taken during the recent PANA activities. We also offer short book reviews, courtesy of National Book Store, in our Must Reads section.

Get your copy now!

ABOUT ADEDGE

ADEDGE is the first and only glossy trade magazine that serves the entire community of Philippine-based advertisers. It is, considered by many, a valuable source of comprehensive and multi-dimensional information. It tackles a diverse spectrum of industry issues, from consumer behavior, to marketing channels, to media trends. It is relevant not only as a valuable tool for marketing practitioners in building effective campaigns but is reflective as well of Philippine society and trends that provide indispensable insights that go beyond the borders of marketing.

AUDIENCE

Brand guardians from top corporations, executives from major advertising agencies and suppliers, media executives, as well as marketing and business students.

CIRCULATION

3,000 copies

Breakdown:

• PANA member companies: 52%
• Allied Associations: 10%
• Advertisers: 20%
• Educators, Students, Others : 18%

AdEdge is now being sold in selected National Book Store branches and Powerbooks branches:

NATIONAL BOOKSTORE
• SM North EDSA
• Quezon Ave.
• Ortigas (SM Megamall)
• Cubao Superbranch
• Glorietta
• Greenbelt
• Katipunan
• Recto
• Filinvest (Festival Supermall)

POWERBOOKS
• Greenbelt
• Megamall
• Alabang
• Glorietta
• Ermita
• Shangri-la
• Mall of Asia
• Festival
• Trinoma

AdEdge is priced at Php. 250.00 per copy. Discounts are given for bulk orders. Send email to for details.

PREVIOUS ISSUES

Integrated Marketing Communications - Vol. 4 No. 1

Integrated Marketing Communications - Vol. 3 No. 3

Integrated Marketing Communications - Vol. 3 No. 2

Reaching the Global Pinoy - Vol. 3 No. 1

Reaching the Global Pinoy - Vol. 2 No. 2

Marketing in Trying Times - Vol. 2 No. 1

Bring On The World - Vol. 1 No. 2

The SUPERBRANDS - Vol. 1 No. 1

To order back issues, please send email to

2008 ADVERTISING RATES

Ad Placement	BLEED SIZE	NORMAL RATE Placement in 1 issue Cost/Ad	PACKAGE A: Placement in 2 issues Total Cost|Cost/Ad
Full Page	8.75” X 11.25”	35,000	65,000	32,500
2/3 page (horizontal)	8.75” X 7.58”	26,000	48,286	24,143
2/3 page (vertical)	5.92” X 11.25”	26,000	48,286	24,143
1/2 page (horizontal)	8.75” X 5.75”	21,000	39,000	19,500
1/2 page (vertical)	4.5” X 11.25”	21,000	39,000	19,500
1/3 page (horizontal)	8.75” 3.92”	15,000	27,857	13,929
1/3 page (vertical)	3.1” X 11.25”	15,000	27,857	13,929
1/4 page (proportion)	4.5” X 5.75”	12,000	22,286	11,143
1/4 page (horizontal)	8.75” X 3”	12,000	22,286	11,143
1/4 page (vertical)	2.375” X 11.25”	12,000	22,286	11,143
IFC/IBC Gatefold	17.25” X 11.25”	110,000	204,286	102,143
IFC Spread	17.25” X 11.25”	85,000	157,857	78,929
IBC Spread	17.25” X 11.25”	78,000	144,857	72,429
Inside Front Cover	8.75” X 11.25”	53,500	99,357	49,679
Inside Back Cover	8.75” X 11.25”	50,500	93,786	46,893
Back Cover	8.75” X 11.25”	51,500	94,714	47,357
Advertorial	8.75” X 11.25”	50,500	92,839	46,420

Ad Placement	BLEED SIZE	PACKAGE B: Placement in 3 issues Total Cost|Total/Ad		PACKAGE C: Placement in 4 issues Total Cost|Cost/Ad
Full Page	8.75” X 11.25”	95,000	31,667	120,000	30,000
2/3 page (horizontal)	8.75” X 7.58”	70,571	23,524	89,143	22,286
2/3 page (vertical)	5.92” X 11.25”	70,571	23,524	89,143	22,286
1/2 page (horizontal)	8.75” X 5.75”	57,000	19,000	72,000	18,000
1/2 page (vertical)	4.5” X 11.25”	57,000	19,000	72,000	18,000
1/3 page (horizontal)	8.75” 3.92”	40,714	13,571	51,429	12,857
1/3 page (vertical)	3.1” X 11.25”	40,714	13,571	51,429	12,857
1/4 page (proportion)	4.5” X 5.75”	32,571	10,857	41,143	10,286
1/4 page (horizontal)	8.75” X 3”	32,571	10,857	41,143	10,286
1/4 page (vertical)	2.375” X 11.25”	32,571	10,857	41,143	10,286
IFC/IBC Gatefold	17.25” X 11.25”	298,571	99,524	377,143	94,286
IFC Spread	17.25” X 11.25”	230,714	76,905	291,429	72,857
IBC Spread	17.25” X 11.25”	211,714	70,571	267,429	66,857
Inside Front Cover	8.75” X 11.25”	145,214	48,405	183,429	45,857
Inside Back Cover	8.75” X 11.25”	137,071	45,690	173,143	43,286
Back Cover	8.75” X 11.25”	138,429	46,143	174,857	43,714
Advertorial	8.75” X 11.25”	135,714	45,238	171,429	42,857

*Rates are EXCLUSIVE of 2% withholding tax and 15% agency commission (if coursed through advertising agency)

* Click here to download the Advertising Contract

CONTACT US

For inquiries, please contact the PANA Secretariat at 8940474 – 75 / 8940012 -13 or email at