CHRISTMAS CAMPAIGNS! How brands gears up for the season

AdEdge Ushers in the Christmas Season with Christmas Campaigns and a Red Bow

The secrets to some of the country’s best Christmas campaigns are revealed in the latest issue of AdEdge Magazine.

AdEdge is the official publication of PANA, the Philippine Association of National Advertisers. Featuring informative and even entertaining articles on advertising strategy, AdEdge serves as a fascinating guide to the world of Philippine advertising.

The latest issue features interviews with the heads of the top advertisers in the country today. Learn how some of the top malls prepare for the season, and how key brands like Del Monte, Purefoods, HSBC and several popular Christmas brands do their seasonal campaigns.

Also featured is an interview with Bert Lina of the Lina Group, as well as a look at corporate Samaritans including Jollibee and the Ayala Foundation.

Get a copy and enjoy your Christmas package now!

AdEdge is now available at the following National Book Store and Powerbooks branches:

National Book Store: SM North EDSA, SM Megamall, Quezon Ave, Katipunan, Glorietta, Greenbelt, Recto, Festival Supermall, Cubao Superbranch

Powerbooks: Greenbelt, Glorietta, Megamall, Alabang, Robinson’s, Ermita-Midtown, Shangri-La, Mall of Asia, Filinvest, Trinoma

For inquiries, contact Ms. Alyne Guinto of the PANA Secretariat at 894-0474 to 75 or 894-0012 to 13. You may also visit the PANA website at www.pana.com.ph for more details.

ABOUT ADEDGE

ADEDGE is the first and only glossy trade magazine that serves the entire community of Philippine-based advertisers. It is, considered by many, a valuable source of comprehensive and multi-dimensional information. It tackles a diverse spectrum of industry issues, from consumer behavior, to marketing channels, to media trends. It is relevant not only as a valuable tool for marketing practitioners in building effective campaigns but is reflective as well of Philippine society and trends that provide indispensable insights that go beyond the borders of marketing.

AUDIENCE

Brand guardians from top corporations, executives from major advertising agencies and suppliers, media executives, as well as marketing and business students.

AdEdge is now being sold in selected National Book Store branches and Powerbooks branches:

    NATIONAL BOOKSTORE
  • SM North EDSA
  • Quezon Ave.
  • Ortigas (SM Megamall)
  • Cubao Superbranch
  • Glorietta
  • Greenbelt
  • Katipunan
  • Recto
  • Filinvest (Festival Supermall)
    POWERBOOKS
  • Greenbelt
  • Megamall
  • Alabang
  • Glorietta
  • Ermita
  • Shangri-la
  • Mall of Asia
  • Festival
  • Trinoma

AdEdge is priced at Php. 180.00 per copy. Discounts are given for bulk orders. Send email to for details.

PREVIOUS ISSUES

CHRISTMAS CAMPAIGNS! How brands gears up for the season – Vol. 5 No. 4

GET VIRAL! Buzz, Music, Mobile marketing and more! – Vol. 5 No. 3

Reinvention: New trends, new models, new strategies – Vol. 5 No. 2

Coping with the Metldown – Vol. 5 No. 1

Integrated Marketing Communications – Vol. 4 No. 3

Integrated Marketing Communications – Vol. 4 No. 2

Integrated Marketing Communications - Vol. 4 No. 1


Integrated Marketing Communications - Vol. 3 No. 3


Integrated Marketing Communications - Vol. 3 No. 2


Seeds of Hope - Vol. 3 No. 1


Reaching the Global Pinoy - Vol. 2 No. 2


Marketing in Trying Times - Vol. 2 No. 1


Bring On The World - Vol. 1 No. 2


The SUPERBRANDS - Vol. 1 No. 1

To order back issues, please send email to

2008 ADVERTISING RATES

Ad Placement BLEED SIZE

NORMAL RATE
Placement in
1 issue
Cost/Ad

PACKAGE A:
Placement in
2 issues
Total Cost|Cost/Ad
Full Page 8.75” X 11.25” 35,000 65,000 32,500
2/3 page (horizontal) 8.75” X 7.58” 26,000 48,286 24,143
2/3 page (vertical) 5.92” X 11.25” 26,00048,286 24,143
1/2 page (horizontal) 8.75” X 5.75” 21,000 39,000 19,500
1/2 page (vertical) 4.5” X 11.25” 21,000 39,000 19,500
1/3 page (horizontal) 8.75” 3.92” 15,000 27,857 13,929
1/3 page (vertical) 3.1” X 11.25” 15,00027,857 13,929
1/4 page (proportion) 4.5” X 5.75” 12,000 22,286 11,143
1/4 page (horizontal) 8.75” X 3” 12,00022,286 11,143
1/4 page (vertical) 2.375” X 11.25” 12,00022,286 11,143
IFC/IBC Gatefold 17.25” X 11.25” 110,000 204,286 102,143
IFC Spread 17.25” X 11.25” 85,000 157,857 78,929
IBC Spread 17.25” X 11.25” 78,000 144,857 72,429
Inside Front Cover 8.75” X 11.25” 53,500 99,357 49,679
Inside Back Cover 8.75” X 11.25” 50,500 93,786 46,893
Back Cover 8.75” X 11.25” 51,50094,714 47,357
Advertorial 8.75” X 11.25” 50,500 92,839 46,420

Ad Placement BLEED SIZE

PACKAGE B:
Placement in
3 issues
Total Cost|Total/Ad

PACKAGE C:
Placement in
4 issues
Total Cost|Cost/Ad
Full Page 8.75” X 11.25” 95,000 31,667 120,000 30,000
2/3 page (horizontal) 8.75” X 7.58” 70,571 23,524 89,143 22,286
2/3 page (vertical) 5.92” X 11.25” 70,571 23,524 89,143 22,286
1/2 page (horizontal) 8.75” X 5.75” 57,000 19,000 72,000 18,000
1/2 page (vertical) 4.5” X 11.25” 57,000 19,000 72,000 18,000
1/3 page (horizontal) 8.75” 3.92” 40,714 13,571 51,429 12,857
1/3 page (vertical) 3.1” X 11.25” 40,714 13,571 51,42912,857
1/4 page (proportion) 4.5” X 5.75” 32,571 10,857 41,143 10,286
1/4 page (horizontal) 8.75” X 3” 32,571 10,857 41,143 10,286
1/4 page (vertical) 2.375” X 11.25” 32,571 10,857 41,143 10,286
IFC/IBC Gatefold 17.25” X 11.25” 298,571 99,524 377,143 94,286
IFC Spread 17.25” X 11.25” 230,714 76,905 291,429 72,857
IBC Spread 17.25” X 11.25” 211,714 70,571 267,429 66,857
Inside Front Cover 8.75” X 11.25” 145,214 48,405 183,429 45,857
Inside Back Cover 8.75” X 11.25” 137,071 45,690 173,143 43,286
Back Cover 8.75” X 11.25” 138,429 46,143 174,857 43,714
Advertorial 8.75” X 11.25” 135,714 45,238 171,429 42,857

*Rates are EXCLUSIVE of 2% withholding tax and 15% agency commission (if coursed through advertising agency)

* Click here to download the Advertising Contract

CONTACT US

For inquiries, please contact the PANA Secretariat at 8940474 – 75 / 8940012 -13 or email at