Integrated Marketing Communications: SHAPING THE WAY WE LIVE
Integrated Marketing Communications Vol. 4 No. 2
One of the most important considerations in creating and implementing a successful Integrated Marketing Communications program is brand image. Customers base purchase decisions on their perception of the brand, and it is incumbent on IMC managers to project and publicize the desired image of their brands.
In the health and wellness industry, competition is tough. There are a multitude of brands screaming for public recognition. In this scenario, brands need a competitive advantage. This can be gained from a coherent and effective IMC campaign. This issue looks at selected IMC campaigns in food, beverage, education, fitness and healing.
AdEdge readers will get an inside look on how these companies develop the brand image of their products. Featured in this issue are: Kenny Rogers Roasters, Mama Sita, Monterey Foods Corporation, C2 Green Tea, Eight-o-Clock, Alaska Milk, De La Salle Universitys Graduate School of Business, Golds Gym, Slimmers World, the De Los Santos-STI Megaclinic, Enervon, Novartis, ABS Herbs, and Osaka Iridology.
PANA members will also find our regular PANA Section interesting and informative. They might even be pleasantly surprised to see their own photos taken during the recent PANA activities. We also offer short book reviews, courtesy of National Book Store, in our Must Reads section.
Get your copy now!
ABOUT ADEDGE
ADEDGE is the first and only glossy trade magazine that serves the entire community of Philippine-based advertisers. It is, considered by many, a valuable source of comprehensive and multi-dimensional information. It tackles a diverse spectrum of industry issues, from consumer behavior, to marketing channels, to media trends. It is relevant not only as a valuable tool for marketing practitioners in building effective campaigns but is reflective as well of Philippine society and trends that provide indispensable insights that go beyond the borders of marketing.
AUDIENCE
Brand guardians from top corporations, executives from major advertising agencies and suppliers, media executives, as well as marketing and business students.
CIRCULATION
3,000 copies
Breakdown:
- PANA member companies: 52%
- Allied Associations: 10%
- Advertisers: 20%
- Educators, Students, Others : 18%
AdEdge is now being sold in selected National Book Store branches and Powerbooks branches:
-
NATIONAL BOOKSTORE
- SM North EDSA
- Quezon Ave.
- Ortigas (SM Megamall)
- Cubao Superbranch
- Glorietta
- Greenbelt
- Katipunan
- Recto
- Filinvest (Festival Supermall)
-
POWERBOOKS
- Greenbelt
- Megamall
- Alabang
- Glorietta
- Ermita
- Shangri-la
- Mall of Asia
- Festival
- Trinoma
AdEdge is priced at Php. 250.00 per copy. Discounts are given for bulk orders. Send email to for details.
PREVIOUS ISSUES
Integrated Marketing Communications - Vol. 4 No. 1
Integrated Marketing Communications - Vol. 3 No. 3
Integrated Marketing Communications - Vol. 3 No. 2
Reaching the Global Pinoy - Vol. 3 No. 1
Reaching the Global Pinoy - Vol. 2 No. 2
Marketing in Trying Times - Vol. 2 No. 1
Bring On The World - Vol. 1 No. 2
The SUPERBRANDS - Vol. 1 No. 1
To order back issues, please send email to
2008 ADVERTISING RATES
| Ad Placement | BLEED SIZE | NORMAL RATE |
PACKAGE A: |
|
|---|---|---|---|---|
| Full Page | 8.75 X 11.25 | 35,000 | 65,000 | 32,500 |
| 2/3 page (horizontal) | 8.75 X 7.58 | 26,000 | 48,286 | 24,143 |
| 2/3 page (vertical) | 5.92 X 11.25 | 26,000 | 48,286 | 24,143 |
| 1/2 page (horizontal) | 8.75 X 5.75 | 21,000 | 39,000 | 19,500 |
| 1/2 page (vertical) | 4.5 X 11.25 | 21,000 | 39,000 | 19,500 |
| 1/3 page (horizontal) | 8.75 3.92 | 15,000 | 27,857 | 13,929 |
| 1/3 page (vertical) | 3.1 X 11.25 | 15,000 | 27,857 | 13,929 |
| 1/4 page (proportion) | 4.5 X 5.75 | 12,000 | 22,286 | 11,143 |
| 1/4 page (horizontal) | 8.75 X 3 | 12,000 | 22,286 | 11,143 |
| 1/4 page (vertical) | 2.375 X 11.25 | 12,000 | 22,286 | 11,143 |
| IFC/IBC Gatefold | 17.25” X 11.25” | 110,000 | 204,286 | 102,143 |
| IFC Spread | 17.25” X 11.25” | 85,000 | 157,857 | 78,929 |
| IBC Spread | 17.25 X 11.25 | 78,000 | 144,857 | 72,429 |
| Inside Front Cover | 8.75 X 11.25 | 53,500 | 99,357 | 49,679 |
| Inside Back Cover | 8.75 X 11.25 | 50,500 | 93,786 | 46,893 |
| Back Cover | 8.75 X 11.25 | 51,500 | 94,714 | 47,357 |
| Advertorial | 8.75 X 11.25 | 50,500 | 92,839 | 46,420 |
| Ad Placement | BLEED SIZE | PACKAGE B: |
PACKAGE C: |
||
|---|---|---|---|---|---|
| Full Page | 8.75 X 11.25 | 95,000 | 31,667 | 120,000 | 30,000 |
| 2/3 page (horizontal) | 8.75 X 7.58 | 70,571 | 23,524 | 89,143 | 22,286 |
| 2/3 page (vertical) | 5.92 X 11.25 | 70,571 | 23,524 | 89,143 | 22,286 |
| 1/2 page (horizontal) | 8.75 X 5.75 | 57,000 | 19,000 | 72,000 | 18,000 |
| 1/2 page (vertical) | 4.5 X 11.25 | 57,000 | 19,000 | 72,000 | 18,000 |
| 1/3 page (horizontal) | 8.75 3.92 | 40,714 | 13,571 | 51,429 | 12,857 |
| 1/3 page (vertical) | 3.1 X 11.25 | 40,714 | 13,571 | 51,429 | 12,857 |
| 1/4 page (proportion) | 4.5 X 5.75 | 32,571 | 10,857 | 41,143 | 10,286 |
| 1/4 page (horizontal) | 8.75 X 3 | 32,571 | 10,857 | 41,143 | 10,286 |
| 1/4 page (vertical) | 2.375 X 11.25 | 32,571 | 10,857 | 41,143 | 10,286 |
| IFC/IBC Gatefold | 17.25” X 11.25” | 298,571 | 99,524 | 377,143 | 94,286 |
| IFC Spread | 17.25” X 11.25” | 230,714 | 76,905 | 291,429 | 72,857 |
| IBC Spread | 17.25 X 11.25 | 211,714 | 70,571 | 267,429 | 66,857 |
| Inside Front Cover | 8.75 X 11.25 | 145,214 | 48,405 | 183,429 | 45,857 |
| Inside Back Cover | 8.75 X 11.25 | 137,071 | 45,690 | 173,143 | 43,286 |
| Back Cover | 8.75 X 11.25 | 138,429 | 46,143 | 174,857 | 43,714 |
| Advertorial | 8.75 X 11.25 | 135,714 | 45,238 | 171,429 | 42,857 |
*Rates are EXCLUSIVE of 2% withholding tax and 15% agency commission (if coursed through advertising agency)
* Click here to download the Advertising Contract
CONTACT US
For inquiries, please contact the PANA Secretariat at 8940474 75 / 8940012 -13 or email at




